5 Social Media Tips for Real Estate Agents | Yebble:
The times have certainly changed. More and more businesses are being active on online social media platforms such as Instagram and Facebook. It is now considered the norm for real estate agents to be active on social media. But how do you make sure that your firm has an edge over the competition when it comes to this unique form of marketing? In this article, we explain some of the ways your agency can improve its social media presence.
1 – The 80-20 Rule
To have a truly customer-centric social media presence, stick to the 80-20 rule. This rule says that 20% of your output should be about your brand and 80% should not. In curating the 80%, think about your company’s philosophy. While 80% should not be directly promotional, you can still think about how your brand comes across here. Sharing events in the local community can also help, as it can give prospective homebuyers a glimpse into life in the neighborhoods in which you sell properties.
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